Comments: Call Me 'Jan'

Heh. I anticipated this, but I thought you were going to push the 2018 car of the year, Honda Accord. The folks at Motor Trend say that Jan will have a hard sell on her hands.

Upon entering each car, we notice the Camry’s doors (on all trims) close with a hollow, tinny whumma not unlike a wobbly metal shed. The Accord’s close with the sturdy, reassuring thud of a luxury car. This as a shopper’s first tactile impression of the Camry will not help the Toyota salesforce.
Posted by johngalt at January 16, 2018 12:08 PM

Research for our previous volleys have convinced Google and Facebook that I yearn for a Camry. These pictures now fill my feed. (Duesenberg's social media marketing is woefully inadequate.)

I am a Toyota guy, I suppose. I've owned an '87 and an '04 MR2 and a '93 Tercel. Not quite "Mopar or no car" but a subtle, innate preference.

I plan to be buried in my MR2. I'm looking to restore it.

Posted by jk at January 16, 2018 1:17 PM

[On the Camry:] "The black plastic around the cupholders looks and feels cheap"

Anybody get a cupholder count on the Phaeton? Asking for a friend...

Posted by jk at January 16, 2018 1:46 PM

I'm probably going to buy a Honda Civic this weekend: even the lowly LX has A/C and ABS! Cost effective, reliable and sturdy - that's us!

Posted by nanobrewer at January 18, 2018 11:58 PM

My work here is done. But I guess Jan's is not, the Corolla lost.

Posted by jk at January 19, 2018 10:26 AM

One more belated point I wanted to make: Previously I called these cars (Japanese compacts) "dull and lifeless." That seems to have changed, this year more than ever before. Consider this passage from my Motor Trend link:

The Accord has moved past interesting and gone directly to sophisticated. It’s as if they took notes at an Audi design seminar. Honda’s simulated open-pore wood trim and brushed-metal accents seem borrowed from a higher class of car. The temperature controls use knobs backlit white until you turn them, at which point they turn blue or red, depending on the cold or hot direction of the dial. With the exception of trim pieces just below the door handles, the interior materials look and feel more premium than the Camry’s and indeed more premium than we’d expect from a midsize family sedan. It’s an impressive step for Honda.

So, yeah. This might finally be a Honda a guy with a pulse could live with.

Posted by johngalt at January 19, 2018 4:52 PM

As for Jan (and I briefly hesitated to write this, because a lot of men I admire drive a Toyota, seemingly happily so) I think her target demographic is moms, future moms, and any person who wears mom jeans.

Posted by johngalt at January 19, 2018 4:58 PM

Heh. The first time I saw the You Don't Own Me commercial, I asked, out loud, "Do they ever want to sell a car to a man again?" You have to wipe the estrogen off your TV after it airs.

I did not get that vibe from Jan, but I am notoriously not plugged in. I think she really created a category of spokesperson which I think many forms have tried to emulate.

I don't really wear any jeans. More a Jake-from-State-Farm Khaki kinda guy.

Posted by jk at January 19, 2018 6:52 PM
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