Comments: If political candidates were beer brands...

Perhaps in a general election -- and Reagan's "Morning in America" comes to mind. Simplify and emotionalize to capture lower info voters in a general (without talking down to true believers).

But Brother nb captures my wistful ennui below by saying "Damn, a Cru-Bio showdown could have been so good for liberty...."

Amen. And a Rand Paul -> Scott Walker -> Bobby Jindal -> Cruz -> Rubio even better. I think if you are selling your candidacy to Republican Primary voters as a beer brand then you are doing it wrong. Or, much worsely and matching my darkest fears, the polity is wrong. Maybe Republicans are as stupid and racist as my lefty friends have been trying to tell me.

Posted by jk at February 29, 2016 3:54 PM

Some are, 'tis true, but no greater percentage than are Democrats.

Picture the man at the bar in this commercial though. Would you call him stupid? Does he look stupid, and not thoughtful? Or anyone else in the commercial? And yet you can easily imagine them pulling a lever for a potty mouthed billionaire because they think he will fix what needs fixing.

I dunno, I guess I just think the "stupid racist" crap gets thrown around way too casually. Guys who carry lunch pails to work have as much right to their opinion as anyone else. God bless America!

I also meant this as an anti-snobbery play. I have friends and relations who deride me for drinking Coors and Bud. "Life's too short for cheap beer" sez they. When I grew up this beer was plenty expensive and plenty tasty. Liking craft beers now doesn't mean I also have to stop liking the beer I loved first, sez I.

This Bud's for you, unless you're too good to drink with me. And there's Donald's true appeal, is it not?

Posted by johngalt at February 29, 2016 4:26 PM

I do wish I could summon Jonah Goldberg to the blog. He could admire my Buffy reference and critique my bold Trump == (WJ) Clinton claim.

He could also pontificate here. He is an unabashed fan of Budweiser, no less abashed ridiculer of elitism and fruit beer style frumpery in all things. But. He opposes Trump in a way that side by side comparisons make me look like " a leaner."

No, your beer drinking friend is not stupid -- but he is choosing a product which is not tied to reason. Choosing a candidate in a primary is a more intellectual endeavor.

Posted by jk at February 29, 2016 5:24 PM
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