Biodiesel? Funky rock? No.
I'm a big fan and I didn't get the reference, but I don't feel too bad since it's only mentioned in the DVD commentary? Tough class! Hope you grade on a curve.
Try this: http://is.gd/RdeLel
Note that River flips out at the sight of the Blue Sun logo - whether on the T-shirt of Jayne's that she slashed, or the labels she rips off of canned food. Blue Sun is the ubiquitous corporate half of the government-corporate complex in the Firefly 'verse. The relationship between them and the Alliance government is a mite too cozy. Know how lefties think of Bush/Cheney/Halliburton? Same thing. Dong le ma?
Blue Sun didn't get into business out of love for their fellow man. They started the company to make a profit, and no one begrudged them that. But then, as the company grew bigger and bigger, and became more and more powerful, greed and corruption took over. Profit was the only thing those running Blue Sun could think about. They set out to make more and more money by extending their power as far as they could manage.
It's an open secret that Blue Sun engages in deadly corporate espionage and then calls in favors from powerful government officials to help cover their tracks.
Well, at least nobody begrudged them making a profit - at first.
The silver lining in Firefly's premature demise was that I always feared that Blue Sun Corporation was slated to be the bad guy and not government.
Serenity answered that, but Dollhouse showed the Whedon Dark Side.
So what you're saying is that Wheedon baited liberty lovers just to prove to us what happens when business is allowed to expand and prosper unimpeded? What an A.H!
We will never know, but I was pretty uncomfortable with where the nefarious Blue Sun Corp was going to fit in. I could be wrong, but will again suggest that the Rossum Corporation in Dollhouse provides a template.
Firefly lives, gents, and we've known about Whedon for some time. I just consider it a gift from an unexpected source, like Vonnegut's Harrison Bergeron.