May 27, 2016

"This America's for you"

"If political candidates were beer brands" I wrote when Donald still had primary opponents, Donald Trump would be Budweiser.

Unsurprisingly, I'm not the only one who thinks those two brash personalities are a match made in marketing heaven.

From May 23 through the presidential election, Budweiser beer will bear a different name. Eager to do its bit to make America great again, the brewer will replace the name "Budweiser" with "America" on its twelve-ounce bottles and cans.

George Will is quick to note the irony-

Nothing says "It's morning in an America that is back and standing tall" quite like beer cans festooned with Americana by Anheuser-Busch InBev, a firm based in Leuven, Belgium, and run by a Brazilian. The beer brands most familiar to Americans - Budweiser, Miller, Coors - are foreign-owned.

To which I reply, HUZZAH! From Levi's jeans to Air Jordan shoes, the world's consumers have long flocked to American goods. It's only natural that the world's industrialists also flock to ownership of American corporations. (I wonder if the Belgian Donald Trump lectures that Belgian companies should not have large portions of their workforce in exotic overseas lands like U.S.A.?) And it's also fully American, in the truest free-market capitalist, err, trade tested betterment sense of what Americanism really is, that the Busch family would grow the value of a brand and then sell it for an obscene amount of money to whomever in the world valued it the highest.

Will sneers, "Not cheerful" at Bud's brash marketing image. He misses the point. Being an American is about success. There are many words to describe events like the industrial revolution, D-Day, the moon landing and reconstruction of the World Trade Center. "Cheerful" is way down the list.

budweiser-america-cans.jpg


"America - King of Beers." King of industry. King of you-name-it.

2016 America, F*ck Yeah! Food and Wine Posted by JohnGalt at May 27, 2016 6:46 PM

F Yeah! A very important aspect of globalism, well stated.

I confess that I did take the liberty of trimming the picture down to the ThreeSources' Style Guide's recommend

Posted by: jk at May 28, 2016 1:29 PM

Will also diminishes the institutional advertising beloved by the big brewers. This may be fair, but ten minutes prior to reading his column, I heard my lovely bride listing to the two Bud Super Bowl commercials for the 867,413th time. There has to be some value in that.

Posted by: jk at May 28, 2016 1:36 PM

That institutional advertising, as maligned as it is by some, concentrates private commercial wealth in a way that facilitates many things that most take for granted - like watching live sports on television without the hassle or expense of buying a ticket. Last I knew, there was no "Dave's Pale Ale Field" or "Sam Adams Stadium" either.

For what it's worth, I consumed three beers yesterday - One imported German Pils, one Bud and a delicious coffee stout from our neighboring state of New Mexico. Diversity! It's the spice of life.

Posted by: johngalt at May 30, 2016 1:15 PM | What do you think? [3]