April 21, 2014
Talmey-Drake Research and Strategy Inc. said in a written report to the county [Boulder, CO] that focus groups have shown that "support for alternative transportation efforts is driven not by what would get a person out of their own car, but by the hope those programs get others out of their cars so the roads are less congested for them as they continue to drive."
Wow, who saw that coming? Certainly not the people who wrote this:
By investing in such programs as those that support cycling, walking, car pooling and public transportation, "Boulder County strives to make it easier for people to reduce their greenhouse gas emissions and dependence on fossil fuels, while conserving natural resources and living an active, healthy lifestyle," the county said in a report detailing its sustainability programs.
But what if people don't want those things?
Here's my prediction: Boulder County residents will get the least popular "alternative-transportation program:" Making personal transportation advisers available to advise residents and businesses on how to shorten commutes and reduce car use. That'll get their heads right.