November 22, 2013

'Papas, Don't Let Yer Babies Grow Up to be Princesses'

Lifted directly from a Slate article: This Awesome Ad, Set to the Beastie Boys, Is How to Get Girls to Become Engineers

This is a stupendously awesome commercial from a toy company called GoldieBlox, which has developed a set of interactive books and games to "disrupt the pink aisle and inspire the future generation of female engineers." The CEO, Debbie Sterling, studied engineering at Stanford, where she was dismayed by the lack of women in her program. (...) As the GoldieBlox website attests, only 11 percent of the world's engineers are female. Sterling wants to light girls' inventive spark early, supplementing the usual diet of glittery princess products with construction toys "from a female perspective."

I'll let readers know my daughters' reaction to it.

'Atlas Shrugged' QOTD Education Technology Posted by JohnGalt at November 22, 2013 2:34 PM


Posted by: jk at November 23, 2013 2:16 PM | What do you think? [1]