July 10, 2013

"saucily exhibiting Kelly Slater's package"

There are many reasons to embed the preceding promotional video. I'll try to hit them all, in no particular order.

Badonkadonk.

Product placements for HTC phones and Windows Phone OS, which they refer to as "Surface" at the end of the promo.

A hip soundtrack, featuring a group I'd never heard before.

Feminist schadenfreude. After all, has there ever been, in the history of advertising, a man who complained that a woman in a commercial was "sexualised?" The commenter's mindset is clearly revealed by the term "typical blonde size six surfer girl." Jealous much?

Equality. This one nearly provokes me to profanity. It is fast replacing altruism as, in my opinion, the most dangerous and dispicable idea in human thought. To wit:

So what exactly is so offensive this time, as the surfing giant is merely using a tried and tested marketing approach? Probably the fact that this little voyeuristic semi soft-core porn clip is representing a professional sport which has been fighting a long and ongoing battle for gender equality.

Please. Men and women are - wait for it - differ'nt. Commercial advertising is as free-market as anything else left in this world and its practitioners have discovered a formula that works. You may not like the formula, and you may not like that it works, but no amount of snippy commentary will ever change those facts.

Freedom. Freedom to voluntarily participate in a promo video featuring ass shots, of your own ass. "12 butt shots in one minute and 46 seconds exactly." Huzzah! Perhaps you'd prefer if she wore a burka, Ms. Salvo? As a father of daughters, I have no objections whatsoever to this promo. Natural, athletic beauty is nothing to hide or to battle against using shame, much less the government regulation that is so routinely resorted to in such matters of "inequality." You, who claim to seek "gender equality" would have more credibility if you didn't object to the same "offenses" as does the Taliban.

Did I mention badonkadonk?

Hat tip to Tully Corcoran and the "Popular Now" feed on Bing.

Freedom on the March Islam Media and Blogging Philosophy Rant Sports Posted by JohnGalt at July 10, 2013 9:24 PM

& a lovely Strat...

Posted by: Jk at July 10, 2013 11:15 PM

And I speak fluent Redmondonian. The tablet at 0:29 is Microsoft's "Surface:" positioned to destroy the iPad about the same time ads like this lose their efficacy and appeal.

Posted by: jk at July 11, 2013 9:41 AM

In "North Colorado" the iPad will be illegal.

Posted by: johngalt at July 11, 2013 2:02 PM

What strat?

Posted by: Sugarchuck at July 11, 2013 4:21 PM

Hahahahahahahahahahaha! Make sc miss a Red Strat with a rosewood fretboard and you're doing something right!

Posted by: jk at July 11, 2013 5:20 PM

He must have been mesmorized by the hip soundtrack. And I too, since it easily merited its own bullet point on this, the successor to the blog for "Jazz, Guitars, and Right Wing Politics."

Posted by: johngalt at July 11, 2013 6:32 PM

There was a soundtrack?

Posted by: jk at July 11, 2013 6:42 PM | What do you think? [7]