December 31, 2012

Did I Misread?

Saw this ad during the Broncos game yesterday. (Did I mention we are first seed in the AFC?):

Remembering the kerfuffle over Clint Eastwood's Super Bowl ad, I thought that they boys at Fiat Chrysler were doing it again.

Is this a salute to the troops? I hear the patriotic music. But I see a celebration of the end of hostilities, which can be credited to the Administration, not a celebration of valor or -- dare one use the words? -- victory or achievement. And the 15Ø with the arrow (0:07) looks like the Obama logo.

Tell me I am crazy. All the YouTube commenters -- normally a far crazier lot than me -- are approbational: "Thanks for supporting the troops, &c." Maybe I have to put the tinfoil hat back on, but this does not hit the right notes for me.

Gotta go, I hear the black helicopters...

Posted by John Kranz at December 31, 2012 10:15 AM

"Proud to salute our nation's heroes" seems unambiguous enough to me. I'm not seein' the O logo either.

I have as much reason as you to be prickly on this, maybe more. I was gung-ho for the Iraq campaign. (Well, the butt-kickin part, not the nation-buildin part.) But I see and hear a celebration of a painful chapter closing more than any sort of credit or blame.

I'm proud to salute our nation's heroes too. Now that they're coming home, let's get government out of the way so that they can find jobs.

Posted by: johngalt at December 31, 2012 1:25 PM

Happy to salute. Happy to welcome. Let me try one more time to bring others into my paranoid delusion.

Bush foreign policy, for all its failings, was based on completing the mission and objectives for victory. The Democratic opposition -- conversely and often counter-productively -- was always based on dates and timetables. This commercial celebrates timetables and not achievements. (...and I think there's a subliminal flashing of "Biden 2016!" for 10 milliseconds every few frames.)

Posted by: jk at December 31, 2012 1:42 PM | What do you think? [2]