VIA®

Either a certain sign of the apocalypse, or the greatest technological breakthrough of all time. Starbucks® introduces its VIA instant coffee today.

UPDATE: The "taste test" does not start until 10-2, but they are offering tastes today. I had a swaller of the Italian Blend and have to admit that it is very very good. I was denied the chance to prove my superior taste due to my inferior reading skills, but I bet I will be able to tell the difference. Still it is very good and my lovely bride bought a couple of three packs ($2.95/3 -- this ain't Folgers, baby!)

Posted by John Kranz at September 29, 2009 12:09 PM