September 28, 2009

Nanny State Beer

A toast to the cradle of liberty! BBC:

A brewery has launched a low alcohol beer called Nanny State after being branded irresponsible for creating the UK's "strongest beer".

Scottish brewer BrewDog, of Fraserburgh, was criticised for Tokyo* which has an alcohol content of 18.2%.

Campaigners welcomed the 1.1% alcohol Nanny State but said the name showed a lack of appreciation of the problem


I think the name shows tremendous appreciation of the problem!

'at-tip: @AriArmstrong

Posted by John Kranz at September 28, 2009 5:12 PM

"... failing to acknowledge the seriousness of the alcohol problem facing Scotland..."

... however, the advent of Tokyo* Beer likely sparked a spontaneous ticker-tape parade in nearby Ireland...

There's an almost ironic sense I'm having here of this being marketed shortly after the death of Ted Kennedy. I could picture an ad campaign, with the former Stentator Kennedy holding up a Tokyo* and intoning: "Errah... I don't always drink beer... frankly, I tend toward Chivas or Glenfiddich... but when I drink beer, I prefer Tokyo*... errah, stay sloshed, errah, thirsty, my friends..."

I'm not going to restart the debate on good versus bad beer, but I am going to do my fair share to keep this company in business and pick up a six-pack. Such anti-Big Brother sentiment must be rewarded...

Posted by: Keith at September 28, 2009 5:39 PM | What do you think? [1]