September 29, 2008
C'est Cheese!
Just in time for the failed bailout:
WSJ
Campbell and cheese giant Kraft are also teaming up to promote meals of soup and grilled-cheese sandwiches. Kraft's Web site will add recipes for cheap sandwiches and suggest Campbell soups to pair them with.On Nov. 2, newspapers nationwide will carry coupon inserts pitching Campbell soups and sandwiches made with Kraft Singles cheese as the "wallet-friendly meal your family will love."
It is a big shift for food makers. For several years they have tried to increase their profit margins by promoting higher-priced "premium" brands such as Campbell's Pepperidge Farm cookies and Kraft's Wheat Thins crackers.
I laugh to keep from cryin', boys. BR is right, now is a good time to stock up on ammunition. Remember back in oh-seven when we used to have Wheat Thins®?
Economics and Markets Posted by jk at September 29, 2008 2:47 PM
Just for the record, this is not the $8 cheese to which The Refugee previously referred.
We'll know it's really bad when Kraft starts adversting meals "easily made in a tent after a long day in the unemployment line" and recipes such as, "Spit-roasted squirrel ala Central Park," or the old classic, "Pigeon with popcorn stuffing."
Posted by: Boulder Refugee at September 29, 2008 4:01 PMI was debating whether to include the modifier "government" cheese or not.
Posted by: jk at September 29, 2008 4:40 PM | What do you think? [2]