April 2, 2007

Ding Dong, the DRM Witch is Dead

Well, let's say she has developed some worrisome symptoms...

EMI Unveils Plan to Sell Music Without Anticopying Software (Paid WSJ link)

"By providing DRM-free downloads, we aim to address the lack of interoperability which is frustrating for many music fans," said Eric Nicoli, chief executive of EMI in a statement Monday.

Apple said iTunes will make individual tracks available from EMI artists at twice the sound quality of existing downloads, with their DRM removed, at a price of $1.29. ITunes will continue to offer tracks to consumers at 99 cents but these will have standard sound quality and with DRM still applied. Customers who have already purchased standard tracks with DRM will be able to upgrade to DRM-free tracks for 30 cents.

"We think our customers are going to love this, and we expect to offer more than half of the songs on iTunes in DRM-free versions by the end of this year," said Mr. Jobs in a press release.

Bully for Jobs for pushing this and bully for EMI for diving in. I really believe that it will expand digital music sales more than enough to compensate for piracy. I buy almost all of my music on CD, rip it, and shelve the CD just to protect my "license." If this takes hold, I will move to more digital purchases and with the added convenience, will probably buy more music myself.

Apple - Reality Distortion Field Posted by John Kranz at April 2, 2007 11:23 AM