November 17, 2006

Big Advertising

KFC has a new logo, and you can see it from space.

    The company unveiled a new brand logo Tuesday that includes bolder colors and a more well-defined visage of the late Kentucky Fried Chicken founder, who will keep his classic black bow tie, glasses and goatee.

    As part of publicity for the new logo, KFC commissioned a giant, 87,000-square foot version of it that can be seen from space. The massive logo consists of 65,000 1-foot square painted tiles that were laid out in the Nevada desert over 24 days.


0_61_kfc_logo_desert.jpg

I was never one for the Colonel, but that's pretty damned cool.

I can't wait for the day when someone gets a) the money b) the guts to project an ad onto the full moon.

With a sufficiently strong laser beam (or multiples) I bet you could do it.

Imagine the round red Coke Classic logo or the old fashioned blue AT&T logo up there. Everyone would see it. It'd be a sensation.

(tip to HotAir)

Technology Posted by AlexC at November 17, 2006 4:37 PM

Please don't let them blast the Barry Manilow KFC jingle loud enough to be heard in space.

Yes, itchy-fingered engineers, I know, no air no sound, but the idea of trying is too horrible to contemplate.

"Get a bucket of Chicken, finger lickin' good Goodbye ho-hums..."

Posted by: jk at November 17, 2006 5:13 PM | What do you think? [1]