May 20, 2006
Damn!
- It is potentially devastating news for a small Pa. town famous for its green-bottled beer.
The departure of Rolling Rock beer from the tiny Pennsylvania town it has come to symbolize has left the future of local brewery workers - and the town's identity - in question.
The owner of the Rolling Rock brand, a U.S. subsidiary of the Belgium-based brewing giant InBev SA, announced Friday that it had sold the brand to Anheuser-Busch Cos. Inc. for $82 million.
But the Latrobe Brewing Co., which has churned out the beer since 1939, is not part of the deal. It will be sold and Anheuser-Busch will begin making Rolling Rock and Rock Green Light elsewhere in August.
I've recently rediscovered Rolling Rock and it's enigmatic "33" on the green glass bottle. I like it.
Now it's going to suck.
Damn!
Posted by AlexC at May 20, 2006 8:59 PM